UEFA EURO 2016 : New Logo and Identity by Brandia Central.
It is comprised of 53 European associations and is headquartered in Nyon, Switzerland. Almost always referred to by its acronym UEFA, it organizes several national and club-level competitions across Europe. The largest of six continental confederations of the Swiss organization FIFA (Federation International Football Association), UEFA is also the wealthiest and most influential over the game of football.
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| Previous Logo |
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| The symbol’s ingredients Pervious logo |
In the amazingly distant past of 2009 they covered the design of the EURO 2012 indentity designed by Lisbon-based Brandia Central, who have also designed the identity for EURO 2016. As a refresher: The Union of European Football Associations (UEFA) has been around since 1954. It is comprised of 53 European associations and is headquartered in Nyon, Switzerland. Since 1960, UEFA has held one of their Pan European competitions, the UEFA European Football Championship, every four years in member countries, most recently in Austria/Switzerland (2008) and Poland/Ukraine (2012). France will host the 2016 championship and will include 24 teams as opposed to the usual 16, meaning more visitors. Brandia Central’s design revolves around France’s artistic reputation.
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| The symbol’s ingredients. |
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| Logo detail. |
In application, there are more wiggles and doodads in the form of a controlled but chaotic background full of said wiggles and doodads that looks pretty nice as a subtle color-on-color application.
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| “The stage: a football pitch as the epicenter of all celebration. The goals are unique, resembling the world famous Arc de Triomphe.” |
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| Background. |
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| Bags, outdoor ad, and wallpaper. |
The logo on its own — in all its Pixar-ness — is surprisingly interesting and it definitely leans into the artsier spectrum of sports logos. Most of the ingredients and wiggles and doodads are non-decipherable but as a whole the logo looks French (red, white, and blue), it looks festive, and it clearly indicates championship with the Henri Delaunay Cup smack in the middle.
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