Subway introduced a new logo inspired by the 1968 design.

5:31 AM Latice Design 0 Comments



Subway is a very popular American restaurant franchise owned by Doctor’s Associates, Inc. Being the largest food chain in the world, it primarily sells submarine sandwiches and salads, operating in more than 36,804 restaurants in 100 countries around the world.


Subway is looking backwards -- all the way to the sandwich chain's founding in 1965.
"Fresh as a subject has really changed from when we introduced it 15 years ago when it was about making the sandwiches fresh and having fresh produce," said Chief Advertising Officer Chris Carroll. Now, he said, fresh is more about what goes into the ingredients, including concerns about antibiotic use. 
Subway's new symbol
"It's not just an advertising change to the brand. This is an entire company effort, from products to the way we operate the restaurants."


1965–1968


The below logo was used on the first "Subway" location created. It was owned by the chain's founder Peter Buck and thus he called the restaurant "*Pete's Subway" (with the asterisk included). One of the founders was Fred Deluca.
Pete’s Subway


 


1968–2002



A  oval variation of the logo.


Logo used in print advertising from 1996 until 2001.


2002–2015


Starting in January 2002, Subway started using a modified version of the logo. By early 2003, all branches had the new look. In this logo, the oval behind the wordmark was removed. The slogan used with this logo was "Eat Fresh.". As of 2016, this logo is still used as a secondary logo.


The slogan "Eat Fresh" under the logo.



2015–2016
On December 28, 2015, Subway introduced a new green-colored version of its current logo and a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo is still used in all colors.

2016–present





On August 5, 2016 Subway introduced a new logo inspired by the 1968 design.

The Subway logo is one of the most popular and memorable food logos, with a very attractive, eye-catching and fresh look.
The first letter “S” and the last letter “Y” feature arrows which depict the entrance and exit of a subway. The green color used in Subway logo produces a great effect 
and plays a great role in convincing consumers that the company is a healthy fast-food option as compared to others.The new lettering retains elements of the previous
 design such as the iconic arrows, which the company says symbolize the choices
Subway provides its guests. This is the sixth time in the company's 
50-year history that the sandwich chain has altered its logo.





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SamsungOne new font will become Samsung’s typeface .

11:45 PM Latice Design 0 Comments


Samsung has crafted the company's own typeface called SamsungOne. The company will deploy this new font across its product and service catalog to provide a consistent and universal experience for consumers. The move shouldn't come as a surprise to anyone who is familiar with similar endeavors undertaken by other big brands like Google (Roboto), Apple (San Francisco) and Microsoft (Segoe).

SamsungOne UI

 This new font will become Samsung’s typeface that will give a universal visual to all of the company’s products from smartphones to watches to even refrigerators.
The SamsungOne has font has been designed for keeping their entire portfolio of electronics consistent. It is expected that the font will also be used in future advertisements and marketing stunts as well. To accommodate the international reach of Samsung, the SamsungOne font family will have over 25,000 characters from over 400 different languages! In contrast to the SamsungOne typeface, Google has Roboto, Apple has San Francisco, and Microsoft has Segoe*.
According to Samsung, the SamsungOne font will be balanced, universal, scale-able, durable, and human. This is a long list of claims that Samsung is making about its new typeface but one thing is for sure, it has told that everything Samsung from now on will be based on the SamsungOne font, a typeface different from all others.
Here is a comparison between Google’s Roboto font and Samsung’s SamsungOne font :
Roboto vs. SamsungOne
"Samsungone Design Story". YouTube. N.p., 2016. Web. 5 Aug. 2016.

Gartenberg, Chaim. "Samsung Developed Its Own Font Called Samsungone". The Verge. N.p., 2016. Web. 5 Aug. 2016.




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Solve the puzzle if you want to continue reading by Brady Whitney

11:25 PM Latice Design 0 Comments




Over the course of human evolution, our brain has been hardwired to solve any and all problems it encounters. Puzzles are a way for us to exercise this problem solving area; we actually enjoy creating problems for ourselves!

Codex Silenda is a five page book that features five intricate puzzles. The user must solve each page’s puzzle to unlock it and access the next one. Constructed completely from lasercut wood, this puzzle book also features a short story of an apprentice in Da Vinci’s Workshop. The Codex acts as a trap and as a test to see whether or not the apprentice is worthy of Da Vinci’s tutelage; can you help him escape the Codex and discover it’s secrets within? 





Merging two of the ultimate pastimes—books and puzzles—the Codex Silenda has to be physically solved in order to read it. And no, these aren’t simple word games and math problems, but rather deviously complicated mechanical puzzles crafted from laser-cut wood that are embedded within each part of this 5-page book. The solution to each puzzle physically unlocks the next page. As the reader moves through the book a short story is also revealed, etched on pages opposite the puzzles.

The Codex Silenda was created by industrial designer Brady Whitney who is currently funding the it as project on Kickstarter. At the moment it looks like all funding tiers involving the book have filled, quadrupling their funding goals, but maybe they’ll add additional levels soon.


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"Portfolio". portfolio. N.p., 2016. Web. 6 Aug. 2016.

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