Mastercard has introduced a new logo the first change in 20 years



Established in 1966 as Interbank until 1968 and later known as Master Charge until 1979, MasterCard is a technology company in the global payments industry that contrary to the perception that they issue credit cards processes the payments between the banks of merchants and the card-issuing banks or credit unions of the purchasers. They operate the world’s fastest payments processing network and are active in more than 210 countries and territories. 




Mastercard has introduced a new logo the first change in 20 years and identity designed by New York, NY-based Pentagram partner Michael Bierut .



The new logo keeps the overlapping circles it would be corporate suicide for MasterCard not to and criminal of Pentagram to have pushed for not keeping them and does literally what the old circles did figuratively by coloring the overlap orange.




The digital applications are simple and crisp, nothing to get too excited about other than how nice the horizontal lock-up version sits on the header.

 LLC, UnderConsideration. "Brand New: New Logo And Identity For Mastercard By Pentagram". Underconsideration.com. N.p., 2016. Web. 15 July 2016.
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Chocolate 12 Color Tube Paint Set by Nendo



Chocolates like a set of oil paints. Tubes in a box of paints contain a variety of colours, and these chocolates a variety of flavoured syrups. The labels indicate each chocolate’s flavour and also function as wrappers, keeping fingers clean for eating. A design that combines the childhood excitement of opening a new box of paints and the thrill of opening a box of chocolates you’ve been given unexpectedly.







"Chocolates like a set of oil paints. Tubes in a box of paints contain a variety of colors, and these chocolates a variety of flavored syrups. The labels indicate each chocolate’s flavor and also function as wrappers, keeping fingers clean for eating. A design that combines the childhood excitement of opening a new box of paints and the thrill of opening a box of chocolates you’ve been given unexpectedly."
                                                                                                                     -Nendo

                                    "Chocolate-Paint". nendo. N.p., 2016. Web. 6 July 2016.
edible color
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#PANTONE #FOOD



The Pantone associated with food are an excellent means of expression for artists who want to establish a "Pantonnier" creative. Indeed, food can take visual and dimensional graphics that aesthetically pleasing when paired with a color. For the artist Lucia Litman, this way of combining Food and color has become a hobby which she indulges in a very subtle way, paying attention to the subtleties of the colors. Pluieurs exposing varieties of the same type of food, it contributes to make us discover new things.





































A casual hobby of matching food to Pantone shades has turned into a large collection of images, all of which you can find under the #pantoneposts hashtag on Instagram 

"Home". Lucia Litman. N.p., 2016. Web. 5 July 2016.
Pantone food Photography
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