Latice Works : Logo Brand Identity Design - Formulae 5

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Formulae 5

Clothing is how we express ourselves, how we tell the world who we are and who we want to be. Our client came to us with quite a unique concept of vintage racing denims, as their product was unique we had to build them and their brand an identity that could represent them and their product ideally and also set them apart from the cliche's of racing logo design. Our research divulged into the world of auto racing from Formula 1 to GP2 to 24 Hours of Le Mans to Nascar, We studied the history of each of them. This research helped us identify the essential elements that were built to withstand wear and tear just like Formulae 5's rugged denims.

Whether your clothing and fashion is an expression of individuality, affluence, rebellion, relaxation, or sophistication, we worked to create a logo that essentially summarizes the values of style, modernity and uniqueness, yet retaining its essence of vintage racing.

Logo Proportion

The origins of denim can be traced back to the coal miners which is its direct reference to durability. They started off as working clothes, which then turned into symbols of disobedience only to become fashion items. Denims were made famous in the 30's because of the representation of cowboys in american film. It particularly grew as an iconic symbol of rebellion again through american film through the popular portrayal of a rebellious biker by Marlon Brando in the film, 'The Wild One' and James Dean in 'Rebel Without A Cause'. Denims then began to be the iconic symbol of rebelliousness through the late 70's through to the 90's when denim was associated with a new wave of rebellion, Rock n Roll.



 Denims have always been a very simplistic way of expressing individuality and chill. Formulae 5 introduces some stylish, versatile & rugged jeans, fall 2016.

Label Design