Packaging Design : Hush Chocolate by Claire
High quality chocolate is not just for the connoisseur, it’s for anyone who appreciates the resonance of quality products, or who on principle eschews food processed on vast industrial scales, or who simply enjoys lots and lots of flavor.
Anyone who knows they like chocolate, and many people who believe they don’t because it is too sweet or too cloying, will appreciate craft chocolate, and turning such people on to it is one of the most satisfying parts of my job.
Yet one of the most common misconceptions among regular folks who don’t consider themselves chocolate connoisseurs is that they are “not sophisticated enough” to appreciate the subtle differences between origins.
Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cozy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of coziness, happiness and well being, continuing to inspire their ever-expanding collection of clothing, home ware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.
Usually single-color drawing (such as one made with a pen or pencil) with little or no solid areas, and no shading effect other than cross-hatching. Line art, unlike a painting or
photograph, can be printed without conversion to a halftone image. Also called line copy or
line drawing. This Technic is used here to create patterns for the package design .
Stay tuned for future posts where we will continue to explore the world of Design & Packaging !
"Hush Chocolate". Packaging of the World - Creative Package Design Gallery. N.p., 2016. Web. 2 Sept. 2016.
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