Showing posts with label Brand Identity. Show all posts

Latice Works : Logo Brand Identity Design - CRESTIN


Crestin - Engineered Board

A strong and stable core board that means the engineered boards that doesn’t 
expand and contract to nearly the same extent as solid wood, 
we are talking about Crestin. Engineered boards designed to perfection. 

A professional business logo is the necessity for every brand. 
It is something that can make or break the perception of the 
audience about a company.Our client Mr. Gaurav Bagla who 
is dealing in this industry since 4 generations.
 It was important for us to deliver the logo design that pleases to eye,
 attractive and work as brand ambassador

Logo  


Logo Proportion  


Variable Logo Size 


Stationary Collateral  

Latice Teams experience, expertise and the skill to deliver a logo that not only suits your taste but also your business objectives. As a professional Design Studio, our work is always 100% unique and innovative.
Our customized and high-quality services assure to help you blow away your competition with successful business identity. Contact us to simply start off your project at an affordable price!

Interact and Communicate with JUNO JEON Furniture



anigif
Netherlands-based designer juno jeon has created two pieces of furniture that aim to bring ordinary objects to live, by making them interact and communicate with their users. The humor-infused project aims to create a relationship between our space, which is full of objects, and ourselves.
 ‘Pull me to live’ is a drawer that has a special skin: when the drawer is closed, it just sits there, showcasing its fancy skin. When it is pulled, its outer layer gradually changes the color from back to front. this creates the sensation that the drawer is reaction to the human stimulus, as if it was an animal. when the drawer is pushed back, its skin changes color again.A simple gesture of opening and closing the drawer changes the skin of the drawer
by painting the skin with two different colors, the user is able to appreciate its two faces

Latice Works: Brand Identity - The Bogeto Café, Matunga.

The Bogeto Café


Amidst the hustle of Matunga, resides bring to you ‘The Bogeto café’.

Enjoy the best of pastries by one of the best pastry chef in town.
Shashank Shetty, A pastry chef who’s graduated from 
Cesar Ritz Culinary Arts Academy, Switzerland; Promises to bring twinkle to your eyes, tongue and heart by creating pastries that would melt every bit of you.



Logo

Logo Proportions 

Variable Logo Sizes 

Stationery Collateral

Food & Drinks Menu

Food Menu

Food Menu

Menu Card & Cake Box

Takeaway Flyer + Spaghetti with Pesto, Cheddar Cheese & Garlic Bread + Fresh Mojito

Takeaway Flyer + Spaghetti with Pesto, Cheddar Cheese & Garlic Bread

Takeaway Flyer + Pizza + The Bogeto Iced Tea

Confectionery Menu

Storefront


The new Uber branding is why you need Latice Design.



Old & New Uber Logo and App icon.

Uber quite recently changed its company’s branding from its iconic horseshoe type U to something that looks like a macbook charger. Besides the app icon they also changed their company logo font which was for the better, the new Uber text looks sleek and elegant all the time remaining modern and professional.



Uber co-founder and CEO Travis Kalanick's personal preferences played a big role in shaping the new design. The company wanted to replace its metallic black and silver palette, which was hard to adapt for holidays and soften to appear less aggressive. The design team had to grin and bear it. Here is Wired's description of Shalin Amin, Uber's design director, and his team, working on the new color scheme:

"Kalanick became engrossed, evaluating pixels and colors according to what he euphemistically calls his "unique" set of preferences. Light smirks ripple across the room. "I basically gave up understanding what your personal preference was," Shalin tells him. "I was like, ‘he’s got this pastel thing going with, like, bright colors.’"

Colour & Pattern Moodboards.
In the end, the team realized it didn't make sense for a company doing business in 65 countries to have its look defined by a single 40-year-old white guy in San Francisco. So the redesign will allow each regional arm to have its own "country-specific colour and pattern palettes" alongside five global ones.
The new Uber Passenger & Uber Driver App icons.

The problem with the bit and the texture the atoms is that, at least judging from the main Uber website, there is no real synergy between them and no relationship to the logo or the rest of the layout and typography. It’s all nicely placed on there but it feels like patchwork.