Latice Works : Virtual Reality Experience .


Latice Design launches its first Virtual Reality Experience with Sabari Group to introduce their new development projects
Sabari Park & Sabari Gardens. 


Virtual Reality technology is set to emerge as a dominant tool in real estate market in India. showing a flat or an office in person could come to an end. The day has come when buyers will wear a Virtual Reality headset and be transported to a flat or an office where they can look around from room to kitchen or lobby to conference room and discover the property without visiting it. Latice Design is proud to announce to be one of the first company to offer, Virtual Reality Experience for the Indian Real Estate Industry. This technology brings the listing directly to the buyers, irrespective where they live on planet earth.

Latice Design has developed Sabari Park & Sabari Gardens, a dedicated VR application to be used with the Google Cardboard V2 as other start-ups are building apps for the future, here at Latice we think of bringing the future to the present. Allowing prospective buyers to have a look at what could be their home someday just by downloading an application.
Scan the QR code! Very simple & easy to use! Download now to experience VIRTUAL REALITY with Latice Design.

Latice Works : Revolutionizing Real Estate with Virtual Reality

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LATICE DESIGN LAUNCHES IT FIRST VIRTUAL REALITY EXPERIENCE FOR REAL ESTATE IN LINE WITH SALES LAUNCH OF SABARI PARK & SABARI GARDENS PROJECT WITH SHIV SABARI DEVELOPERS.  

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Virtual Reality technology is set to emerge as a dominant tool in the market for selling property devlopments according to the plan. Showing a flat or a office in person could come to an end. The day has come when buyers will wear on a Virtual Reality headset and be transported to a flat or a office where they can look around from room to kitchen or lobby to conference room and discover the property without visiting. Latice Design is proud to announce to be one of the first company to offer a head mounted , fully mesmerzing, Virtual Reality Experience for the Indian real estate industry. This Technology brings the listing directly to the buyers, wheather they live in Dubai or in Mumbai.

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Latice Design has developed Sabari Park & Sabri Gardens, a dedicated VR Application to be used with virtual reality technology as part of the sales launch for Sabari Group allowing prospective buyers to experience the space even before construction has started.

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VR headsets will be used in the Latice VR App to provide a rich virtual reality experience for potential buyers but for those who wanting to take virtual reality experience from there home can download the App with the help of QR code and use the cardboard headsets to use it.


Experience Virtual Reality on Cardboard
The VR experience requires a Google Cardboard device and is free to download for Android.

If you would like to experience the Virtual Reality with Latice Design, Contact us on : +91 7208876981.
Write us back to know more or Latice Team can have a meeting set with you for further discussion of possibilities. 






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Packaging Design : Hush Chocolate by Claire


High quality chocolate is not just for the connoisseur, it’s for anyone who appreciates the resonance of quality products, or who on principle eschews food processed on vast industrial scales, or who simply enjoys lots and lots of flavor.  


Anyone who knows they like chocolate, and many people who believe they don’t because it is too sweet or too cloying, will appreciate craft chocolate, and turning such people on to it is one of the most satisfying parts of my job. 


Yet one of the most common misconceptions among regular folks who don’t consider themselves chocolate connoisseurs is that they are “not sophisticated enough” to appreciate the subtle differences between origins.



Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cozy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of coziness, happiness and well being, continuing to inspire their ever-expanding collection of clothing, home ware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.

Usually single-color drawing (such as one made with a pen or pencil) with little or no solid areas, and no shading effect other than cross-hatching. Line art, unlike a painting or 
photograph, can be printed without conversion to a halftone image. Also called line copy or
line drawing. This Technic is used here to create patterns for the package design .








Stay tuned for future posts where we will continue to explore the world of Design & Packaging !
"Hush Chocolate". Packaging of the World - Creative Package Design Gallery. N.p., 2016. Web. 2 Sept. 2016.

Latice Works : Logo Brand Identity Design - Formulae 5


 Formulae 5

Clothing is how we express ourselves, how we tell the world who we are and who we want to be. Our client came to us with quite a unique concept of vintage racing denims, as their product was unique we had to build them and their brand an identity that could represent them and their product ideally and also set them apart from the cliche's of racing logo design. Our research divulged into the world of auto racing from Formula 1 to GP2 to 24 Hours of Le Mans to Nascar, We studied the history of each of them. This research helped us identify the essential elements that were built to withstand wear and tear just like Formulae 5's rugged denims.

Whether your clothing and fashion is an expression of individuality, affluence, rebellion, relaxation, or sophistication, we worked to create a logo that essentially summarizes the values of style, modernity and uniqueness, yet retaining its essence of vintage racing.

Logo Proportion 
The origins of denim can be traced back to the coal miners which is its direct reference to durability. They started off as working clothes, which then turned into symbols of disobedience only to become fashion items. Denims were made famous in the 30's because of the representation of cowboys in american film. It particularly grew as an iconic symbol of rebellion again through american film through the popular portrayal of a rebellious biker by Marlon Brando in the film, 'The Wild One' and James Dean in 'Rebel Without A Cause'. Denims then began to be the iconic symbol of rebelliousness through the late 70's through to the 90's when denim was associated with a new wave of rebellion, Rock n Roll.



 Denims have always been a very simplistic way of expressing individuality and chill. Formulae 5 introduces some stylish, versatile & rugged jeans, fall 2016.


Label Design




Subway introduced a new logo inspired by the 1968 design.



Subway is a very popular American restaurant franchise owned by Doctor’s Associates, Inc. Being the largest food chain in the world, it primarily sells submarine sandwiches and salads, operating in more than 36,804 restaurants in 100 countries around the world.


Subway is looking backwards -- all the way to the sandwich chain's founding in 1965.
"Fresh as a subject has really changed from when we introduced it 15 years ago when it was about making the sandwiches fresh and having fresh produce," said Chief Advertising Officer Chris Carroll. Now, he said, fresh is more about what goes into the ingredients, including concerns about antibiotic use. 
Subway's new symbol
"It's not just an advertising change to the brand. This is an entire company effort, from products to the way we operate the restaurants."


1965–1968


The below logo was used on the first "Subway" location created. It was owned by the chain's founder Peter Buck and thus he called the restaurant "*Pete's Subway" (with the asterisk included). One of the founders was Fred Deluca.
Pete’s Subway


 


1968–2002



A  oval variation of the logo.


Logo used in print advertising from 1996 until 2001.


2002–2015


Starting in January 2002, Subway started using a modified version of the logo. By early 2003, all branches had the new look. In this logo, the oval behind the wordmark was removed. The slogan used with this logo was "Eat Fresh.". As of 2016, this logo is still used as a secondary logo.


The slogan "Eat Fresh" under the logo.



2015–2016
On December 28, 2015, Subway introduced a new green-colored version of its current logo and a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo is still used in all colors.

2016–present





On August 5, 2016 Subway introduced a new logo inspired by the 1968 design.

The Subway logo is one of the most popular and memorable food logos, with a very attractive, eye-catching and fresh look.
The first letter “S” and the last letter “Y” feature arrows which depict the entrance and exit of a subway. The green color used in Subway logo produces a great effect 
and plays a great role in convincing consumers that the company is a healthy fast-food option as compared to others.The new lettering retains elements of the previous
 design such as the iconic arrows, which the company says symbolize the choices
Subway provides its guests. This is the sixth time in the company's 
50-year history that the sandwich chain has altered its logo.





SamsungOne new font will become Samsung’s typeface .


Samsung has crafted the company's own typeface called SamsungOne. The company will deploy this new font across its product and service catalog to provide a consistent and universal experience for consumers. The move shouldn't come as a surprise to anyone who is familiar with similar endeavors undertaken by other big brands like Google (Roboto), Apple (San Francisco) and Microsoft (Segoe).

SamsungOne UI

 This new font will become Samsung’s typeface that will give a universal visual to all of the company’s products from smartphones to watches to even refrigerators.
The SamsungOne has font has been designed for keeping their entire portfolio of electronics consistent. It is expected that the font will also be used in future advertisements and marketing stunts as well. To accommodate the international reach of Samsung, the SamsungOne font family will have over 25,000 characters from over 400 different languages! In contrast to the SamsungOne typeface, Google has Roboto, Apple has San Francisco, and Microsoft has Segoe*.
According to Samsung, the SamsungOne font will be balanced, universal, scale-able, durable, and human. This is a long list of claims that Samsung is making about its new typeface but one thing is for sure, it has told that everything Samsung from now on will be based on the SamsungOne font, a typeface different from all others.
Here is a comparison between Google’s Roboto font and Samsung’s SamsungOne font :
Roboto vs. SamsungOne
"Samsungone Design Story". YouTube. N.p., 2016. Web. 5 Aug. 2016.

Gartenberg, Chaim. "Samsung Developed Its Own Font Called Samsungone". The Verge. N.p., 2016. Web. 5 Aug. 2016.




Solve the puzzle if you want to continue reading by Brady Whitney




Over the course of human evolution, our brain has been hardwired to solve any and all problems it encounters. Puzzles are a way for us to exercise this problem solving area; we actually enjoy creating problems for ourselves!

Codex Silenda is a five page book that features five intricate puzzles. The user must solve each page’s puzzle to unlock it and access the next one. Constructed completely from lasercut wood, this puzzle book also features a short story of an apprentice in Da Vinci’s Workshop. The Codex acts as a trap and as a test to see whether or not the apprentice is worthy of Da Vinci’s tutelage; can you help him escape the Codex and discover it’s secrets within? 





Merging two of the ultimate pastimes—books and puzzles—the Codex Silenda has to be physically solved in order to read it. And no, these aren’t simple word games and math problems, but rather deviously complicated mechanical puzzles crafted from laser-cut wood that are embedded within each part of this 5-page book. The solution to each puzzle physically unlocks the next page. As the reader moves through the book a short story is also revealed, etched on pages opposite the puzzles.

The Codex Silenda was created by industrial designer Brady Whitney who is currently funding the it as project on Kickstarter. At the moment it looks like all funding tiers involving the book have filled, quadrupling their funding goals, but maybe they’ll add additional levels soon.


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"Portfolio". portfolio. N.p., 2016. Web. 6 Aug. 2016.