Packaging Design : Hush Chocolate by Claire

4:34 AM Latice Design 0 Comments


High quality chocolate is not just for the connoisseur, it’s for anyone who appreciates the resonance of quality products, or who on principle eschews food processed on vast industrial scales, or who simply enjoys lots and lots of flavor.  


Anyone who knows they like chocolate, and many people who believe they don’t because it is too sweet or too cloying, will appreciate craft chocolate, and turning such people on to it is one of the most satisfying parts of my job. 


Yet one of the most common misconceptions among regular folks who don’t consider themselves chocolate connoisseurs is that they are “not sophisticated enough” to appreciate the subtle differences between origins.



Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cozy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of coziness, happiness and well being, continuing to inspire their ever-expanding collection of clothing, home ware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.

Usually single-color drawing (such as one made with a pen or pencil) with little or no solid areas, and no shading effect other than cross-hatching. Line art, unlike a painting or 
photograph, can be printed without conversion to a halftone image. Also called line copy or
line drawing. This Technic is used here to create patterns for the package design .








Stay tuned for future posts where we will continue to explore the world of Design & Packaging !
"Hush Chocolate". Packaging of the World - Creative Package Design Gallery. N.p., 2016. Web. 2 Sept. 2016.

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Latice Works : Logo Brand Identity Design - Formulae 5

2:17 AM Latice Design 0 Comments


 Formulae 5

Clothing is how we express ourselves, how we tell the world who we are and who we want to be. Our client came to us with quite a unique concept of vintage racing denims, as their product was unique we had to build them and their brand an identity that could represent them and their product ideally and also set them apart from the cliche's of racing logo design. Our research divulged into the world of auto racing from Formula 1 to GP2 to 24 Hours of Le Mans to Nascar, We studied the history of each of them. This research helped us identify the essential elements that were built to withstand wear and tear just like Formulae 5's rugged denims.

Whether your clothing and fashion is an expression of individuality, affluence, rebellion, relaxation, or sophistication, we worked to create a logo that essentially summarizes the values of style, modernity and uniqueness, yet retaining its essence of vintage racing.

Logo Proportion 
The origins of denim can be traced back to the coal miners which is its direct reference to durability. They started off as working clothes, which then turned into symbols of disobedience only to become fashion items. Denims were made famous in the 30's because of the representation of cowboys in american film. It particularly grew as an iconic symbol of rebellion again through american film through the popular portrayal of a rebellious biker by Marlon Brando in the film, 'The Wild One' and James Dean in 'Rebel Without A Cause'. Denims then began to be the iconic symbol of rebelliousness through the late 70's through to the 90's when denim was associated with a new wave of rebellion, Rock n Roll.

 Denims have always been a very simplistic way of expressing individuality and chill. Formulae 5 introduces some stylish, versatile & rugged jeans, fall 2016.
Label Design


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