ART BASEL MIAMI BEACH


The art world's movers and shakers congregate every December for Art Basel Miami Beach, which brings together around 267 leading galleries from North ans South America, Europe, Asia ans Africa. 

Image resultThe show held annually in three cities: Basel, Hong Kong, and Miami Beach. Each show has participating galleries, exhibition sectors, artworks and parallel programming produced in collaboration with the host city's local institutions. Art Basel provides a platform for galleries to show and sell their work, giving them access to collectors, museum directors and curators.

Since 1970, Art Basel’s goal has been to connect the world's premier galleries and their patrons, as well serving as a meeting point for the international art world. Now, over forty years later, its three fairs - in Basel, Hong Kong and Miami Beach - rank as the premier shows of their kind, presenting 20th and 21st century art with a strong curatorial perspective.



For Art Basel Miami Beach 2016, the Wolfsonian Is Going Dutch

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Once more, the list of exhibitors is astounding, with 287 international galleries, including a select few from new regions of the world being represented for the first time, such as Tunisia, Cuba and Romania. Painting, sculpture, installation, photography, drawing, video and editions are just some of the mediums being showcased in this grand-scaled event. Significant historical works, timely immersive installations, and new originals are to be featured, giving the visitors a unique opportunity to enjoy a distinctly selected synthesis of art.

Art Basel Keeps getting Bigger and Better each year


Large-scale sculptures, paintings, video projections, installations and live performances are also given a special spotlight in the busy program of the art fair. Unlimited platform, designed to feature these works, will focus on the projects that “transcend the limitations of a traditional art-fair stand”, It is these features, movies and videos that often provide the best and most personal insight into the lives of the artists, the art they create and the world which surrounds it. And, if that doesn’t satisfy your hunger and curiosity, you should head on to the Conversations and Salon programs of talks and panel discussions, where the visitors will be provided with first-hand information on the international art world, and get the chance to meet, talk and discuss some of their favorite artworks, creators and everything else related to the magical world of art.
artbasel.com/miami-beach
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Introducing new way of Reality powered by Latice Design.

Latice Design presents, a new medium of communication design that’s going to keep the rest of us busy for about a decade.

         Virtual


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               A hyper immersive computer generated experience of a 360o image or three dimensional image or environment that can be interacted with in a ostensibly real or physical way. While the big guns of the industry Google Daydream, Facebook’s Oculus, HTCs VIVE platform start building things for the future & large scale developments in these fields, here in India VR, AR and MR are still a far new concept.
             As we all know the Indian demographic of users are still getting used to the Android revolution. Virtual Reality still has time for them to get a hold on. 

A big question that comes to mind to a start up design studio that is still finding in place in this vast industry is

Do we pivot all our attention to this new and crude way of communication?


            VR as a concept is no longer a dream. It’s here and it’s here to stay. It’s going to change the way a user works, learns explores or plays. In a binary world like today, it is safe to say that I/O medium is soon to become more than just a screen. Consequently, it is shifted the paradigm for every industry from travel, music, sport, tech, entertainment, realty etc. If this medium has not been adapted yet in a field that you know of, you could probably be the pioneer to introduce this immensely versatile and useful medium into your framework of functioning. Now, this technology is poised to fundamentally change the way business people interact with, test-drive and market their products.
           The best medium according to us at Latice for the Indian consumer is Google’s Cardboard V2. Reasons “Why we choose Google Cardboard V2?” it’s affordable, easy to understand and Do it yourself (DIY). We believe, it’s necessary for the user to go through the experience from scratch as its going to take some time for the user to get used to this new brew. 

  Latice has been busy in the past year designing and engineering proof of concepts for the same. If you would like to have a look a couple of our virtual experiences. You can also download the app from the Google Playstore.




A real estate magnate in the city of Mumbai came to us for some marketing advice and we found Virtual Reality to be the best medium to sell.

INSTANT ACCESSIBILITY IS KEY FOR CONSUMERS IN OUR DIGITAL WORLD

              As everyone knows, real estate buyers and sellers are almost all online. There is a wooziness that buyers face while looking possibilities online. They get to see new home or office just a click away. But, the lack of pictures or information or the lack of photography, can quickly cause a buyer to click the mouse away and there you lose attention from the buyers. The only one to blame is the agent who didn’t do what they needed to do to get attention from the buyers in a right way.
              A buyer literally makes an impression in the very few first seconds they look at a property. It is important to capture their attention and by giving them perfect vision from virtual reality experience with their new home, you’ve bought yourself more time and given all of the information that is possible – they are willing to give you more time than the initial few seconds.

However, there is one place I do see people purchasing homes directly from a virtual reality walk-through. 


Customer review  : “New Developments! Just imagine; you’re walking around your new condo that hasn’t even been built yet and you’re able to view everything from the living room, kitchen, bedrooms, the fine details and the breathtaking water views.” – R.K. Jhawar
SEE VR HEADSETS BECOMING A KEY SALES TOOL IN REAL ESTATE INDUSTRY. ITS A MINI TIME MACHINE OR A PORTAL DEVICE THAT CAN TAKE YOU ANYWHERE, REAL OR IMAGINED. LATICE DESIGN IS JUST SCRATCHING THE SURFACE OF THIS TECH'S POTENTIAL

Users of the App can navigate through various views including apartments on two floors, the rooftop common area, and a Street View combining the computer generated renders and photography from the actual site to create a ‘photo-realistic’ virtual reality environment.


Experience Virtual Reality on Cardboard
The VR experience requires a Google Cardboard device and is free to download for Android.
Download Application HERE.
Or search for Latice VR on the PlayStore.

If you would like to experience the Virtual Reality with Latice Design, Contact us on: +91 7208876981.
Write us back to know more or Latice Team can have a meeting set with you for further discussion of possibilities.
Copyright © 2016 Latice Design, All rights reserved.
We are Introducing Virtual Reality Experience in Real Estate Industry. LATICE DESIGN IS JUST SCRATCHING THE SURFACE OF THIS TECH'S POTENTIAL

Our mailing address is:
Latice Design
Interprint Solutions India Pvt. Ltd.,
D-28/2, TTC Industrial Area, Turbhe,
Navi Mumbai 400705
India
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Latice Works : Animated Logo Design.




Logo Animation is a part of a brand identity design system. Typically, animated logos have been used mainly in videos or seamlessly on the television screen, but most recently, we’re seeing these animated logos being used efficiently on websites too. Even if logo is displayed as an animated GIF or created a video, animated logos have the exceptional capability to draw your attention to the brand, rendered in high resolution. Taking LATICE DESIGN logo as an example to showcase our design skills, with some added personality of Latice Design.
Widely used at the moment, we have managed to create a subtle animated logos that will hopefully inspire you to contact us to create your own brands animated logo. Of course, we’ll start with the Latice Design logo first…

Latice Design Logo 
Latice Design creates logo animation for client to use it at a business center display, launch party display & for Virtual Reality application to attract visitors with animated logo. Logo animation is actually corporate identity in motion, a subtle advertising tool.

Sabari Group Logo

Sabari Gardens Logo

Sabari Park Logo
Our designer developed the project using Adobe After Effects, one of the motion graphic industry's most widely used software programs.

If you would like to have your Logo Brand Identity animated with Latice Design,
 Contact us on: +91 7208876981.
Write us on info@latice.design to know more about Logo Animation
  Latice Team will reach back to you for further discussion of possibilities. 
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Latice Works : Virtual Reality Experience .


Latice Design launches its first Virtual Reality Experience with Sabari Group to introduce their new development projects
Sabari Park & Sabari Gardens. 

Virtual Reality technology is set to emerge as a dominant tool in real estate market in India. showing a flat or an office in person could come to an end. The day has come when buyers will wear a Virtual Reality headset and be transported to a flat or an office where they can look around from room to kitchen or lobby to conference room and discover the property without visiting it. Latice Design is proud to announce to be one of the first company to offer, Virtual Reality Experience for the Indian Real Estate Industry. This technology brings the listing directly to the buyers, irrespective where they live on planet earth.

Latice Design has developed Sabari Park & Sabari Gardens, a dedicated VR application to be used with the Google Cardboard V2 as other start-ups are building apps for the future, here at Latice we think of bringing the future to the present. Allowing prospective buyers to have a look at what could be their home someday just by downloading an application.
Scan the QR code! Very simple & easy to use! Download now to experience VIRTUAL REALITY with Latice Design.
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Latice Works : Revolutionizing Real Estate with Virtual Reality

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LATICE DESIGN LAUNCHES IT FIRST VIRTUAL REALITY EXPERIENCE FOR REAL ESTATE IN LINE WITH SALES LAUNCH OF SABARI PARK & SABARI GARDENS PROJECT WITH SHIV SABARI DEVELOPERS.  

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Virtual Reality technology is set to emerge as a dominant tool in the market for selling property devlopments according to the plan. Showing a flat or a office in person could come to an end. The day has come when buyers will wear on a Virtual Reality headset and be transported to a flat or a office where they can look around from room to kitchen or lobby to conference room and discover the property without visiting. Latice Design is proud to announce to be one of the first company to offer a head mounted , fully mesmerzing, Virtual Reality Experience for the Indian real estate industry. This Technology brings the listing directly to the buyers, wheather they live in Dubai or in Mumbai.

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Latice Design has developed Sabari Park & Sabri Gardens, a dedicated VR Application to be used with virtual reality technology as part of the sales launch for Sabari Group allowing prospective buyers to experience the space even before construction has started.

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VR headsets will be used in the Latice VR App to provide a rich virtual reality experience for potential buyers but for those who wanting to take virtual reality experience from there home can download the App with the help of QR code and use the cardboard headsets to use it.


Experience Virtual Reality on Cardboard
The VR experience requires a Google Cardboard device and is free to download for Android.

If you would like to experience the Virtual Reality with Latice Design, Contact us on : +91 7208876981.
Write us back to know more or Latice Team can have a meeting set with you for further discussion of possibilities. 





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Packaging Design : Hush Chocolate by Claire


High quality chocolate is not just for the connoisseur, it’s for anyone who appreciates the resonance of quality products, or who on principle eschews food processed on vast industrial scales, or who simply enjoys lots and lots of flavor.  


Anyone who knows they like chocolate, and many people who believe they don’t because it is too sweet or too cloying, will appreciate craft chocolate, and turning such people on to it is one of the most satisfying parts of my job. 


Yet one of the most common misconceptions among regular folks who don’t consider themselves chocolate connoisseurs is that they are “not sophisticated enough” to appreciate the subtle differences between origins.



Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cozy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of coziness, happiness and well being, continuing to inspire their ever-expanding collection of clothing, home ware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.

Usually single-color drawing (such as one made with a pen or pencil) with little or no solid areas, and no shading effect other than cross-hatching. Line art, unlike a painting or 
photograph, can be printed without conversion to a halftone image. Also called line copy or
line drawing. This Technic is used here to create patterns for the package design .








Stay tuned for future posts where we will continue to explore the world of Design & Packaging !
"Hush Chocolate". Packaging of the World - Creative Package Design Gallery. N.p., 2016. Web. 2 Sept. 2016.
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Latice Works : Logo Brand Identity Design - Formulae 5


 Formulae 5

Clothing is how we express ourselves, how we tell the world who we are and who we want to be. Our client came to us with quite a unique concept of vintage racing denims, as their product was unique we had to build them and their brand an identity that could represent them and their product ideally and also set them apart from the cliche's of racing logo design. Our research divulged into the world of auto racing from Formula 1 to GP2 to 24 Hours of Le Mans to Nascar, We studied the history of each of them. This research helped us identify the essential elements that were built to withstand wear and tear just like Formulae 5's rugged denims.

Whether your clothing and fashion is an expression of individuality, affluence, rebellion, relaxation, or sophistication, we worked to create a logo that essentially summarizes the values of style, modernity and uniqueness, yet retaining its essence of vintage racing.

Logo Proportion 
The origins of denim can be traced back to the coal miners which is its direct reference to durability. They started off as working clothes, which then turned into symbols of disobedience only to become fashion items. Denims were made famous in the 30's because of the representation of cowboys in american film. It particularly grew as an iconic symbol of rebellion again through american film through the popular portrayal of a rebellious biker by Marlon Brando in the film, 'The Wild One' and James Dean in 'Rebel Without A Cause'. Denims then began to be the iconic symbol of rebelliousness through the late 70's through to the 90's when denim was associated with a new wave of rebellion, Rock n Roll.

 Denims have always been a very simplistic way of expressing individuality and chill. Formulae 5 introduces some stylish, versatile & rugged jeans, fall 2016.
Label Design


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