SamsungOne new font will become Samsung’s typeface .
Samsung has crafted the company's own typeface called SamsungOne. The company will deploy this new font across its product and service catalog to provide a consistent and universal experience for consumers. The move shouldn't come as a surprise to anyone who is familiar with similar endeavors undertaken by other big brands like Google (Roboto), Apple (San Francisco) and Microsoft (Segoe).
This new font will become Samsung’s typeface that will give a universal visual to all of the company’s products from smartphones to watches to even refrigerators.
The SamsungOne has font has been designed for keeping their entire portfolio of electronics consistent. It is expected that the font will also be used in future advertisements and marketing stunts as well. To accommodate the international reach of Samsung, the SamsungOne font family will have over 25,000 characters from over 400 different languages! In contrast to the SamsungOne typeface, Google has Roboto, Apple has San Francisco, and Microsoft has Segoe*.
According to Samsung, the SamsungOne font will be balanced, universal, scale-able, durable, and human. This is a long list of claims that Samsung is making about its new typeface but one thing is for sure, it has told that everything Samsung from now on will be based on the SamsungOne font, a typeface different from all others.
Here is a comparison between Google’s Roboto font and Samsung’s SamsungOne font :
"Samsungone Design Story". YouTube. N.p., 2016. Web. 5 Aug. 2016.
Gartenberg, Chaim. "Samsung Developed Its Own Font Called Samsungone". The Verge. N.p., 2016. Web. 5 Aug. 2016.
0 comments: